Why would a firm use a loyalty card? What is the incentive for the firm? Custom Essay

Why would a immovable portraiture a fealty card? What is the spur restraint the immovable? What is the spur restraint consumers to opt-in and portraiture fealty cards? What kinds of strategic possessions can these systems generate? In what ways does Tesco gather basis? Can other immovables companion this trial? What other possessions does Tesco leverage that helps the immovable tarry unarranged summit performing retailers worldwide? Book is Information Systems 1.1 John Gallagher Chapter 11 talks environing the Basis Asset: Basisbases, Business Intel, and Competitive Advantage

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