1. Who your client is. It can be a charitable organization, or a brand, or a political group, or a business, or whatever. Provide a very brief explanation of your client’s history. NOTE: Do not use the same brand you used in Assignment 2.
2. Identify an informational challenge for your client, e.g., whether a new brand extension will appeal to consumers; shortcomings of a brand or product category; consumer knowledge about, or attitudes toward, your client, brand, category, competitors, etc.
3. Why your client needs to know this information. “Because it could help the advertising or lead to an insight” is not an appropriate answer. You will need to give more substantial reasons that are specific to your client, brand, and/or product category.
4. Explain how your questionnaire will provide insights for your client. If you ask your participants whether they are male or female, you need to have a reason for asking. Every question has to be relevant to what you are trying to learn for your client. For this portion of the essay, you need to pick ONE question from each level of measurement (Nominal, Ordinal, Interval, and Ratio) and explain how this question will help your client.
5. Finally, describe at least four instances from your questionnaire where you have written good questions (e.g., simple language, no ambiguity, no double-barreled questions, etc.), and four instances from your questionnaire where you have used good questionnaire design (e.g., funnel technique, transitions, followed conversational norms, etc.). Do not copy & paste whole questions, just refer to them as succinctly as possible.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more