While Apple was one of the early personal computer manufacturers, it got left in the dust by competitors in the 1980s and 1990s Custom Essay

While Apple was one of the early personal computer manufacturers, it got left in the dust by competitors in the 1980s and 1990s. Over the past 10 years, however, its stock price skyrocketed, and it expanded into music, MP3 players, mobile phones, tablets, and many other devices. Right now it is also sitting on over $100 billion in cash. What should it do with this cash? Should it try to take market share from competitors in the current markets in which it competes? Should it expand into other markets, and perhaps even create entirely new categories of products? Should it grow organically, or through acquisitions? Should it just give a bunch of money back to its shareholders? Should it just invest in U.S. government bonds? In summary, in this assignment, describe how you believe Apple could most efficiently allocate the approximately $100 billion in cash (and cash equivalents) it has on its balance sheet. (Be sure to base your recommendations on sound economic thinking, backed up by concepts and
theories from the book.)