For example, we have considered metaphors that shape political concepts, such as the metaphor of “family” and different kinds of parent (nurturant versus strictly disciplining) for liberalism and conservatism as political philosophies. Or, we have looked at various metaphors for computer graphical user interfaces which translate the relatively unfamiliar concepts used in organizing data into more familiar concepts such as the “desktop” and “notebook.” An example of a comparison or contrast of metaphors might be Lakoff and Johnson’s discussion of the differences between “argument as war” and “argument as dance.” In this type of essay, you should compare and contrast the meanings of the two metaphors and how beliefs, perceptions, and actions might be affected differently based on the use of one or the other metaphor. For instance, someone who views time as money will certainly behave differently than one who views time as a precious gift. One who views life as a dream will differ from the person who thinks life is a perilous journey. You should also think of a purpose and audience for your paper: who might want to read it and what might it do for them?
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