This will be an individual project. Each student is expected to submit a summary business plan of no more than 2500 words. The plan can be thought of as a precursor to the development of a full business plan. The summary plan will identify a market opportunity, describe the target market(s), evaluate the competition, indentify the legal form of organization and government regulations, profile the marketing strategy, estimate the initial capital requirements, financial projections, highlight the timetable for establishing the venture, and indicate how the venture will be financed. Students will be requested to conduct a brief feasibility survey of their business idea and utilize descriptive statistics in Microsoft Excel to analyze the survey findings.
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