The project consists of a pilot study that investigates and describes consumer behaviors and opinions relating to a product, a service, or a public figure Custom Paper

The project consists of a pilot study that investigates and describes consumer behaviors and opinions relating to a product, a service, or a public figure. The object could be anything that is “marketed:” a brand of cars, a soft drink, a religious movement, a political candidate or a celebrity, and is to be chosen by the students in each group. The goal of the project is to describe consumers’ opinions, habits, actions, or feelings about the topic of your choice. The project does not require discussing or proposing strategic or other managerial decisions.
Group formation and Individual Contribution. Students are responsible for forming teams of several members (between 3 and 5). The project culminates in a written Final Report that describes the background of the chosen topic, the technical aspects of the research and its results. All members in a group must participate in the project to the extent decided by the group. Group members must keep a record of activity and participation within the group, by relying on email and keeping copies of email messages to and from other members of the group. In the last few weeks of the semester I will require that each student provide evidence of her/his participation in the group project. If a member does not sufficiently participate in the project, the group must provide a warning by email (CC to me) and allow the member one week to catch up. After that, the group can drop the member (CC to me). As far as my decisions are concerned, any other procedure or any appeal on the part of dropped members must be supported by documents, such as transcripts of emails.
Final Report. The written Final Report must be of professional quality, in terms of content, logical flow, and integration among its parts. Spelling and grammar will affect evaluation. Grades will be based on the final draft. Chapter 19 of your textbook offers very useful guidelines (please note that these guidelines are appropriate for larger-scale projects and more elaborate than necessary for this project).