This piece of work assesses your ability to design and present a convincing rationale for a research
proposal for your dissertation. Your proposal must be based on primary research, i.e. you will collect
and analyse the evidence yourself through fieldwork, so that you can compare your own analysis of
the findings with those discussed in publications by academic authors who investigated other
phenomena to which your own may be related in some way. It should include the following
TITLE: please provide a working title for your research proposal. Just below the title, summarize
what it is about in 15 words or less. Please can you also identify your course title, i.e. MA Events
Marketing Management, MA Music Industry Management, or MA (International) Sport Management.
i) Phenomenon, Scope, Practical Importance, Timeliness (about 500 words)
• What is the main subject or ‘phenomenon’ that you propose to investigate?
• What is your particular contribution to understanding and knowledge of this subject or
phenomenon going to be?
• Is your research going to be specific to one geographical location (e.g. country, region, site)? Or a
particular activity? Will it investigate one particular population, or type of organization? Will it
investigate the current situation or development over a longer period?
• What is the practical importance of your research? Who is interested in the findings of your
• Why is there a need to conduct your research now? What is the shift that has occurred with your
phenomenon that makes your research timely?
ii) Preliminary Review of the Literature (about 750 words)
Before you explain your proposal in any depth, you must explain its context with reference to the
academic literature, especially Refereed Journal Articles. Thus, your research proposal must be
informed by theory, ideally questions that arise from a current debate to which you can contribute:
• Consider the Refereed Journal Articles that have some relevance to your chosen subject or
phenomenon and your research aims and questions set out below (ii). What subject field(s) and/or
discipline(s) (e.g. anthropology, cultural geography, economic history) do they draw from? If there
is nothing specific on ‘your’ subject/ phenomenon, you must consider what has been published on
related topics and broader areas of scholarship. For example, if there is nothing specific in the
academic literature about ‘the branding of backpacker hostels’, you might consider what research
on branding other types of accommodation, attractions, retail outlets and so on, and make it clear
in your proposal what might be similar to/different.
• Select at least FIVE key Refereed Journal Articles. Summarize the main arguments and findings of
the authors to which you refer and assess their work briefly but critically. Are these sources wide
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