The second part is going to be based on your communication strategy i.e. public relations strategy. You can talk about the public relations strategies adopted by the organizers of the event. You will be required to give your public relations recommendations or strategies. This is where you will be tested on your critical thinking and adoption of innovative strategies.
Students will submit an individual report that covers the appraisal of environmental issues within the international events industry and a recommendation of innovative public relations strategies to support sustainability development. The report should include an assessment of the event?s environmental impact and how the various public relations tools that are used contribute to its external and internal communications.
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