Write a report that: a) identifies several sources and stakeholders that your firm can use for generating and sourcing ideas for new products/processes; and b) analyses and discusses several strategies that your firm can develop and adopt for exploiting the creativity and knowledge of these various stakeholders.
Sources may include: customers; competitors, suppliers, partners,
Strategies may include: surveys, brainstorming sessions, learning practices such as workshops, seminars etc.
Read the case study titled “building and sustaining learning networks” , as it can help you to better understand and generate ideas in terms of how a firm can develop a learning network for generating and sourcing innovative ideas for new product and processes from a great variety of stakeholders.
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