Competitive Analysis – This section provides an analysis of other organizations in the area that are providing the same or similar products/services and targeting the same customers and potential customers. Use tables to display your information and communicate salient facts and issues. List all of the key competitors in each line of business. Note that key competitors may differ by line of business. Be as complete as possible based on your access to secondary research data.
• What is the market share for each of the competitors (if available)?. Is the competitive market fragmented with numerous competitors or do very few control most of the market share?
• For each type of competitor discuss how they position their services.
• For each type of competitor discuss how they manage the 4 Ps
o What are the services they provide?
o How do they price their services?
o How do they promote their services?
o Where, when, how do they offer (place) their services?
• Are the barriers to entry into this market high or low? Why?
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