A 1,000 words essay on your reflection on the simulation, and how you have applied marketing theory/principles in the simulation.
The assessment requires you to reflect on your decisions during the simulation, and address what kind of marketing theory your decisions were based on.
However, as this is a reflective essay, hence, a mere description of what you have done will not suffice. In order to reflect, you will have to describe, but keep the description to absolute minimum, and focus on reflection. Answer the following questions that will
make you to reflect.
What did you do?
What did you do well?
what went wrong?
what was your control?
what was the outside of your control?
what would you do if you face the same situation?
would you do the same or differently?
how could you have done differently?
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