Key issues of demand in the chosen industry
This element relates to the economic factors, both micro and macro, that might influence the demand for a product or service. It should demonstrate an understanding of demand and underlying factors, and their application to the goods and services of the industry in question. Factors unique to a particular sector should be highlighted and their rationale explained. Some selective assessment of the various factors should be made.
Company chosen is EasyJet airlines in the context of the low-cost airlines industry in Europe. The competitors to be looked at are Ryanair, Norwegian Air, Vueling and Wizzair which make up 90% of the European market
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