Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer Custom Essay

Is Mountain Dew’s advertising engagement directed at the straight chaffer limb, does it distinguish the fruit from the race, and does it divulge effectively the fruit benefits? Explain your reply.
Provide a designed redesign of the engagement that could bear a further comprehensive cite. What despatch channels should be focused on? Why?


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