The study presents a case of large versus small booksellers—in other words, a retail model of delivery. However, marketing presents other options of distribution that have impacted the larger firms.
Read the "The Dark Side of Harry Potter’s Magic" case study (File Uploaded)
Write a 1 page research paper that analyzes the following:
1. Discuss different types of distribution methods and how they may have impacted some of these book retailers.
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