Choose a firm or an organisation. It could be a Business/organization you have worked for or any other in which you are interested. ( I am thinking of Blackberry).
Set out the performance of the firm in relation to its main competitors from 2006 until 2012. Conduct an economic analysis of the
firm, and its markets and their wider macro context. What does your analysis reveal about the effectiveness of business strategy in
your chosen firm or organization specially in 2009 but also in 2012 when GDP growth fell across the world? Assess the capacity of your
firm/organization to withstand a continuing GDP slowdown in its markets in 2013.
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