developing a new branding strategy for it Custom Essay

Quaker Oats
The following list might help give you some ideas to consider when analysing your chosen brand and developing a new branding strategy for it. However, please do not follow this slavishly – this is not a definitive list. You should only include some of the following if relevant and your assignment need not be limited to these points:

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Brand positioning – how is the brand currently positioned and should this position be shifted to attract a different target group?
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Pricing strategies and tactics – does the brand’s pricing strategy correspond to its chosen market, and does it need updating?
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Product strategies and tactics – what is the current product strategy and could
it be improved (features, quality perceptions, performance etc.)?
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Channel strategies and tactics – should the brand develop better distribution
policies and partners?
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Promotional strategies and tactics – what does the brand’s marketing
communications strategy comprise and how could it be changed to alter
consumers’ perception of the brand?

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Secondary brand associations – could the brand benefit from association with
other brands, causes, people, etc.?
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Brand elements –do the brand element require an update and if yes, how
could that be achieved?
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Brand evolution over time – has the brand evolved successfully to meet
market changes? Should the branding strategy be based on the brand’s
heritage, or be modernised completely?
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Brand extensions – could the brand extend successfully into new categories?
Advice