Choose one company from the following list. For this company, explain how successful you think it is and discuss the strategic reasons behind that success (or why the company is not very successful) Custom Paper

Your explanation should include something about the contribution of leadership to the company.
Go
on to suggest strategies and/or actions for ensuring success in the future.
You should the information on the next page and the marking scheme at the ends of this brief to
understand how you should approach the assignment and what we shall be looking for.
a) Deckers Outdoor Corporation
b) Rolls Royce plc (make sure you look at the correct company)
c) The Hong Kong and Shanghai Hotels Group
d) Sony Corporation
Format for submission:
– The assignment should be written in Arial, 11 pt, left-justified, 1 spacing.
– Every page should be numbered and show your student ID (but not your name)
– Leave at least 10cm at the end of each section for us to write comments.
– Print the assignment double-sided, if possible
– All academic and other sources must be cited and included in a reference list.
– No appendices are permitted.
– Tables with sentences (rather than data) will be included in the word count
– The completed assignment should be submitted in a single polypocket the type
with fixing
holes down one side. Do not staple or otherwise fix pages together.
Submission of Assignment:
All assignments must be submitted via the Undergraduate Programme Office. Each assignment must
be accompanied by an Assessed Work Form which must be completed in full. The assignment will
not
be accepted by the Undergraduate Programme Office unless the form is completed correctly and
the
assignment is in the correct format.
An electronic copy of the assignment should be uploaded on Bb in the SM0374 Assessment Folder.
Marked assignments will be returned to students. It is advisable to retain a copy of your assignment
for you own records. Your mark will be returned on the Assessed Work Form via the Undergraduate
Programme Office.
Guidance
We want you to tell the reader what is special about the company and justify your answer with
analysis using frameworks carefully selected from those you have been taught. Success could be
measured in terms of growth, profitability, market share and so on. But how has the company
achieved this position which may well have taken several years? It could be due to, for example:
 Exploitation of opportunities in the factors in the far environment including market

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550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
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Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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