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Learning outcomes
• Evaluate case studies in strategy direction, strategy implementation and strategic management.
• Discuss the strategic directions that can be chosen by organisations through the application of relevant theoretical concepts.
•State the need for strategic alternatives and their selection.
Task:
Drawing on a range of analytical models, conduct a comprehensive strategic analysis of CRH and recommend a strategy for the organisation. In your analysis it is also important to highlight limitations of using analytical models in strategic analysis.
Examples of analytical models are shown below. Please note that the list is not exhaustive You may utilise any other analytical models that you consider as relevant.
• Environmental analysis – PESTEL and Porter’s 5 Forces
• Strategic capability analysis – Value Chain, VRIN, VRIO ,
• Organisational culture analysis – Cultural web, McKinsey’s 7-S Framework
• Strategic options – Ansoff’s matrix
• Competitive strategies – Porter’s Generic Strategies, Strategy Clock etc
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