Case Study: Analysis HSBC company (Business contexts) Custom Paper

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This is Case-study report.

We are expecting a case study which analyses the external environment of your company. .

The assignment brief requires reference to “strategic, PEST, financial and marketing elements considered on this module”.

It would therefore be useful to divide your report into sections which address each of the elements in turn. Obviously the actual number of words you decide to devote to each will be your personal choice depending on your own perceptions of which areas are most important and how much information you have found on each area.

By PEST we expect you to refer to the opportunities and threats posed by your company’s external environment.

By financial, we would like you to explain the company’s current financial position using financial ratios and share prices, and how it goes about sourcing finance for its operations through financial markets. What are CRAs saying about the company?

By marketing we mean all those aspects of the company’s market which are taken into account. These include its position relative to its competitors and some indication of how it segments its market.

By “strategic” we mean that you should explain what strategic decisions (e.g. mergers, joint alliances, expansion, diversification etc.) have been taken by the company in response to the opportunities and challenges posed by its external environment.

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550 words
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