a) What type of strategies is the organization following? At the
corporate level? At the Business level?
b) What are the key success factors in this industry? (a key success
factor KSF is a requirement or a constraint imposed by the industry to
be successful. It is often customer-related, but not always).
c) What are the fundamental trends of the industry that could
potentially reshape the business game?
d) How could you assess pertinently performance in the industry and for
this specific organization? Which indicators and metrics would you use?
e) Before starting the data collection, brainstorm on a team basis about
what could be the main competences and core competences first, in that
industry –as a response to the industry KSF- and, secondly, in the
The team must explore various sources of information (internet, website,
articles, webinars, conferences, organization’s external communication,
etc.) to capture the R&C systems that the organization possesses or use.
Because external sources of information do not obligatorily share the
terminology we use for resources and capabilities, the team can focus on
the existing information that relates to terms such as competitive
advantage, success, competition and rivals, trends in the environment
affecting the organization, strengths and weaknesses of the
organization, strategic vision, bases of future strategies, etc. These
concepts and facts are close to the R&C system.
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