• To increase your knowledge of global key retailers.
• To refine your research skills
• To perfect your ability to successfully work on analyzing a fashion business.
Format:
• You will choose a country to study. Locate ONE well established retailer that operates within that country. Try to select a company that you are not really familiar with. Please do not select the first one that comes to mind.
Your written report should include:
• A cover page with your name.
• An introduction and conclusion to your project.
• A properly documented Works Cited page.
• Overview of the company; history, number of stores and store locations, description of trading areas, target customers, image, number of employees, products and brands carried, key owners or top executives and what “type” of store it is (chain, discount, department).
• Do they have an effective website? Please include.
• Are they a multi-channel retailer (i.e. do they sell their products via catalog, internet, stores and other means?)
• Include 2-3 examples of their advertising: Do you think their ads are effective in attracting customers?
• Do they provide any unique services to their customers?
• Why do you feel this retailer is successful? What are they doing right from your point of view?
• Do you think that they have a strong future? Could they expand into other countries or continents?
• What have you learned from this project?
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