Choose any industry and Engineer a Blue Ocean Strategy by transforming
the marketing process through the strategic use of data and / or process
transformation. I have attached a file about the Blue Ocean Strategy
please read it to understand and to do the papers
follow these steps in the papers please :
1. Industry& Company Overview
2. Porter’s Five Forces Analysis
Perform a 5 Forces Analysis of the industry using Porter’s Typology.
3. Industry Attractiveness
Overall, how attractive is the industry based on the Porter analysis?
4 Traditional Strategy Canvas Map
Perform a Strategy Canvas Map of the traditional industry prior to the
transformation. What were the generic attribute factors on which the
industry incumbents competed?
How will the company use the ERRC Grid to realign the competitive landscape
6. New Strategy Canvas Map & Value Innovation Strategy
What is the new strategy canvas map?
What is the Value Innovation Strategy>
7. The Profit Model
Discuss how the relevant business transformation impacted the profit
model (e.g. page 136).
8. Future Progression
How do you predict competitors will react? What does the future hold for
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