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• An effective case study essay should have an adequate balance of theory and data which you have compiled to compose the case study.
• An effective case study would highlight the issues and problematise the areas under scrutiny, identify and critique relevant literature, build a case study through multiple sources, analyse the branding strategy with relevance to the theoretical area or concept under study (including constraints in some of the branding strategies that may have been employed and be able to make further recommendations on the branding strategies).
• The pertinent categories within your essay should include;
-Introduction i.e. definition of area, terms, direction of essay, problematisation of the topic under scrutiny
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