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To what extent is Ryanair’s success down to sound industry positioning or internal competences Research Paper

Questions:
Note: These questions are very broad and will require analysis of the data and application of the theoretical frameworks. You should avoid superficial responses.
Q1: To what extent is Ryanair’s success down to sound industry positioning or internal competences?
a) Discuss the extent and nature of Ryanair’s success using product market and financial data.
b) Use the concepts of Porter and Prahalad & Hamel to understand and assess Ryanair’s
strategy.
c) Present an argument on whether their success (or failure) is related to their management
decisions or other structural variables. (This is a question that allows you to apply Porter and
Prahalad and Hamel’s concepts, question the limits of application and to analyse whether
either of the frameworks aid our understanding).
Q2. To what extent do BA’s 2003 results indicate that management have been able to
manoeuvre or invent their way out of trouble?
a) Review and assess BA’s 2003 results
b) Decide whether environmental fit or RBT (or neither) help you understand BA’s recent
strategic moves.
c) Present an argument about whether BA really has “invented their way out of trouble”.

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