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Servant and Spiritual Leadership Research Paper

How many companies (that are over 25 years old) can say that they have been profitable for every year of their existence? Not many, but Southwest Airlines can – it has been profitable in every quarter of its 38+ years.
Southwest’s vision is “To become the World’s Most Loved, Most Flown, and Most Profitable Airline” ( It is well on its way to doing this, but what it is doing to get there is far different than most for-profit organizations.
Most companies make statements such as “Our people are our single greatest strength and most enduring longterm competitive advantage” (, but for Southwest, that isn’t just words – they back them with actions – and because of that they are a company which does business very differently than nearly every for-profit corporation in the world. This is owed in large part to the vision and values of its leaders, from founder Herb Kelleher to current Chair and CEO Gary Kelly; all have exemplified servant leadership (and great business acumen).
Let’s learn a little bit more about Southwest and its servant approach to leadership. First, view the video
Then, after watching the video, put down the three things that hit you the most about how Colleen Barrett, Southwest’s former CEO, exemplified servant leadership. Be sure to amplify these with the actions, and back them up with your own personal research as to the characteristics of a servant leader.
Remember the guidance from Module 1 with respect to depth and breadth of your responses, and relating them back to literature and research.
By the way, SW’s Mission Statement has been the same since 1988 – “We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer” ( How many organizations do you know that truly care as much about its employees as they do their customers?

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