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Investigate and analyse the UK marketing activities of Tesco Custom Essay

You are to investigate and analyse the UK marketing activities of Tesco http://www.tesco.com/ focusing on the Tesco own label brand

‘Finest’.
TASK

Produce a report (3000 words) that identifies, describes and critically evaluates Tesco, in the following marketing areas:

The main strengths and weaknesses of the company, the key opportunities and threats for your chosen brand. (20%)

The segmentation, targeting and positioning strategy for your chosen brand. (15%)

The marketing mix for your chosen brand. (40%)

The competitive situation the company faces for your chosen brand. (15%)

Recommendations based on the analysis above to improve the companies’ competitiveness (10%)

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