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Investigate and analyse the UK marketing activities of Tesco Custom Essay

You are to investigate and analyse the UK marketing activities of Tesco focusing on the Tesco own label brand


Produce a report (3000 words) that identifies, describes and critically evaluates Tesco, in the following marketing areas:

The main strengths and weaknesses of the company, the key opportunities and threats for your chosen brand. (20%)

The segmentation, targeting and positioning strategy for your chosen brand. (15%)

The marketing mix for your chosen brand. (40%)

The competitive situation the company faces for your chosen brand. (15%)

Recommendations based on the analysis above to improve the companies’ competitiveness (10%)

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