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Entertainment And Meida Industry Marketing Custom Essay

1. WHAT HAS BEEN AND HOW STILL IS MARVEL’s CORE COMPETENCY

2. WHY AND HOW DID THE COMPANY GET INTO FINANCIAL DIFFICULTY THE FIRST TIME?

3. HOW DID IT RECOVER?

4. AFTER THE SECOND FINCANCIAL SETBAC, THEY EVOLVED A NEW STRATEGY. WHAT WAS IT? WAS IT A CHANGE FOR BETTER OR WORSE? DISCUSS THE ISSUES.

5. WHY DID THE CHAIRMAN FEEL HE COULD ACCOMPLISH THE NEW PROGRAM?

6. EXPLAIN MARVEL’s NEW FINANCIAL STRUCTURE AS IT COMPARES WITH THE MOVIE INDUSTRY? WHAT IS THE MARKETING COMPONENT OR JUSTIFICATION?

7. WHAT WAS THE NATURE OF THE CONTROLS THEY REQUIRED FROM LICENSEES? DISCUSS THE IMPORTANCE OF THIS SET OF CONTROLS.

8. DO SOME ON-LINE RESEARCH AND TELL US WHAT IS THE CURRENT STATUS OF MARVEL EFFECTIVE JANUARY 2015 OR AS CLOSE AS YOU CAN GET.

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