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COLGATE-PALMOLIVE CANADA:FIGHTING FOR SHARE OF THE TOOTHPASTE MARKET (Analysis of Communications Process) Custom Essay

COLGATE-PALMOLIVE CANADA:FIGHTING FOR SHARE OF THE TOOTHPASTE MARKET (Analysis of Communications Process): IVEY Publishing BY Michael Taylor; Chandra Sekhar Ramasastry)
· Analyze receiver’s response processes
o How do consumers respond to the marketing communications?
· Analyze source, message, channel factors
o Analyze the various effects of communications vehicle on the consumer.
· Establish communication goals and objectives
o What does the firm seek to accomplish with its communications program?
o When setting objectives, remember to:
§ Establish a quantitative benchmark
§ Specify measurement methods and criteria for success
§ Specify a time frame.

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